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When you are shopping for a motorcycle, you need to decide what type of motorcycle you want before you choose a motorcycle dealer. It is easiest to think of there being three general types of motorcycles: iconic, average, and fast motorcycles. If you are shopping for a motorcycle that stands out and is iconic, you should look at the Harley-Davidson line of bikes. Harley-Davidson is an American company, and their bikes are emblazoned on the minds of people as what a "true" motorcycle should be. If you are looking for a motorcycle that "just runs" and you do not care about looks or speed very much, then you have a variety of options to choose from. Honda, Suzuki, Kawasaki and Yamaha all make motorcycles in this range, and each of them have their own strengths and weaknesses. If you want a bike like this, you should base it off of what you like, since each of these types of motorcycle dealers will have a large selection to choose from. Similarly, if you are looking for a fast motorcycle, like the increasingly popular "crotch rockets" that are used for both racing and on the streets, many dealers sell those. All of the companies that make motorcycles in the mid-range band make some form of motorcycle that is tuned towards speed, and your selection comes down to your personal tastes and what you like. All in all, your choice of a motorcycle dealer should be based on what you like and desire above anything else.